Property Marketing
PROJECT: Initial Project Brand
CLIENT: Pelican Waters, Oak Tree Retirement Villages
PROJECT MANAGER: Mel Luck
The initial brand launch for Oak Tree Retirement Villages' first multi-level residential development at Pelican Waters was designed, including the creation of a series of illustration templates. The ground work for plan templates were designed to ensured the consistent conversion of technical architectural drawings into market-friendly floor plans for use in the sales kit.
All styles, line weights, icons, measures and scaling was set into a master document and used throughout the re-design process. This method was applied to convert over 40 separate community villages, representing thousands of properties along the eastern seaboard of Australia.
The Sales Brochure is one of the primary products distributed to prospective buyers at each the village and is used to showcase facilities and villa styles.